Visual Electronic Word Of Mouth: A Multimodal Brand Approach And Case Study

Rietveld, R. van; Mazloom, M.; Worring, M.; Dolen, W. van

Visual Electronic Word Of Mouth: A Multimodal Brand Approach And Case Study
R. van Rietveld, M. Mazloom, M. Worring, W. van Dolen
In EMAC Conference 2016.
[bibtex] [url]

Bibtex Entry

@inproceedings{RietveldEMAC2016,
  author       = "R. van Rietveld and M. Mazloom and M. Worring and W. van Dolen",
  title        = "Visual Electronic Word Of Mouth: A Multimodal Brand Approach And Case Study",
  booktitle    = "EMAC Conference",
  year         = "2016",
  url          = "https://ivi.fnwi.uva.nl/isis/publications/2016/RietveldEMAC2016"
}